UK turns up volume on billboard effort
If you've driven Kentucky's highways, you might have seen the University of Kentucky's football marketing campaigns on billboards all across the commonwealth.
Now UK wants you to hear its football enthusiasm.
The university has launched a "singing" billboard campaign that will allow passers by to hear the Wildcats' fight song when they drive or walk near a billboard with a radio tuned to a specific station. A radio transmitter on the boards allows the song to be heard up to a mile away.
In Louisville, the fight song plays on 1640-AM. In Lexington, it's on 1630-AM.
UK has used a statewide billboard campaign before, but adding audio is a new touch.
"The visuals were great, but nothing gets the juices flowing for football like the fight song," UK assistant athletics director Jason Schlafer said in a university release.
The billboards in the current campaign each feature a line from the UK fight song.
People should not be afraid of their governments. Governments should be afraid of their people.
'Si Vis Pacem, Para Bellum'
"To sin by silence when they should protest makes cowards of men."